Generation station

糖心原创鈥檚 Corey Seemiller authors book about Generation Z

February 17, 2016

Generation Z 鈥 they鈥檙e smart, they鈥檙e giving, they鈥檙e independent and they鈥檙e here.

These are among the findings in 鈥,鈥 an insightful book written by Corey Seemiller, assistant professor of at 糖心原创, and co-author Meghan Grace.

Just as the Baby Boomers, Generation X and the Millennials shaped society and higher education, so is Generation Z expected to.

鈥淭hey are smarter and savvier than any recent generation,鈥 said Seemiller. 鈥淏etween that and their access to information, they鈥檙e going to do big things. They want to change the world.鈥

Generation Z, those born from 1995 to 2010, currently constitute a large segment of U.S. college students. The oldest members are now college juniors.

Many people think of Generation Z only as being tech-savvy 鈥 constantly texting and using social media.

鈥淎s important and as interesting as that is, they are far more complex than just that one behavior,鈥 said Seemiller.

Members of Generation Z describe themselves as loyal, responsible and compassionate. The oldest of them were in kindergarten during the 9/11 terrorist attacks.

鈥淭hey don鈥檛 necessarily remember the event, but they do know a life in which we鈥檝e always been pretty much at war and terrorism and ramped-up school shootings,鈥 said Seemiller. 鈥淭hey just know that the world is a scary place. They also grew up in a time of recession. Some of them recalled their parents losing their jobs, losing their homes.鈥

As a result, many members of Generation Z are more realistic about their futures than say the Millennials, whose rosy outlook was nourished by a relatively strong economy, budget surpluses and relatively little overseas military conflict.

鈥淔or me, the most profound finding was that these Generation Z students know in one sense that realistically they are not guaranteed a job after college graduation,鈥 Seemiller said. 鈥淎nd many believe that getting a job with an established company or organization isn鈥檛 really what they want to do anyway.鈥

Many members of Generation Z see themselves as entrepreneurs and want to create their own businesses. And Seemiller says higher education needs to think about how to meet the needs of these students.

鈥淭hey are asking for things like access to entrepreneurship classes for every major instead of just the business major,鈥 she said. 鈥淲hat if you鈥檙e a dance major and you want to run your own dance studio?鈥

More than 40 percent want to invent something that revolutionizes society.

鈥淭hey鈥檙e coming to college because they want to get tooled to be able to go out and change the world,鈥 said Seemiller. 鈥淚t鈥檚 a different mentality. They want more opportunity to invent and create. I hope we make space in college for them to use this as a laboratory to make those changes and just think differently about the way that we educate and develop students.鈥

Members of Generation Z are multitaskers and at any given time have an average of five screens open at the same time on their laptops, tablets, phones or watches. Seemiller is concerned that some of these students may be learning in a superficial way.

鈥淪ome don鈥檛 like to read books cover to cover because they like to digest information in snippets,鈥 she said. 鈥淪ome of the liberal arts learning practices we鈥檝e had around for hundreds of years are really being flipped on their heads.鈥

The beginnings of what led to the book occurred in the summer of 2013, when Seemiller first became aware of Generation Z when she was director of Leadership Programs at the University of Arizona. At the time, only market researchers seemed to know of Generation Z.

In the summer of 2014, Seemiller and co-author Meghan Grace launched a study that involved 15 colleges and universities surveying a total of more than 1,200 Generation Z students in their first six weeks of college.

鈥淲e asked them all sorts of things about their motivations and concerns,鈥 she said. 鈥淗ow do they learn? What do they care about? How do they define themselves? How do they relate to people? What do they think of their parents? And we were able to get little snippets of stories from these students.鈥

In addition, Seemiller and Grace were able to see the results of a Northeastern University telephone poll of more than 1,000 Generation Z students. Then they reviewed other similar studies, more recent market research, census information and finally results from a Higher Education Research Institute survey of thousands of college campuses and more than 150,000 Generation Z students.

By the time they were done, Seemiller and Grace had more than 300 sources. All of the results closely matched their own findings.

鈥淏ut ours was the only study that had stories to go along with it,鈥 she said. 鈥淪o we decided to put it together as a book.鈥

Seemiller got her bachelor鈥檚 degree in communication from Arizona State University, her master鈥檚 in educational leadership from Northern Arizona University and her doctorate in higher education administration from the University of Arizona.

She got involved in leadership studies while working at Sonoma State University in California. She was asked to teach a course in leadership and later developed a leadership program for first-generation students.

鈥淚 just fell in love with leadership. I like it because it allows you to help students to reach their potential in ways that other people might have not tapped into before,鈥 she said. 鈥淚t was empowering to know that I was helping these students be the best they could be.鈥

Seemiller joined the faculty at 糖心原创 in 2015. She was attracted to the university and the because it offers strong leadership courses and has a large, established undergraduate program.

鈥淚n the world of undergraduate leadership studies, 糖心原创 is doing it right. And people around the country know that,鈥 she said. 鈥淚t鈥檚 a very well-regarded, well-esteemed program nationally.鈥

Seemiller believes organizational leadership gives graduates an essential versatility in working with people.

鈥淚t is an opportunity to blend your social sciences, which is understanding the psychology and sociology of working with others. And you鈥檝e got the skill sets of majors like communication wrapped into this,鈥 she said.

Seemiller said employers are looking for workers with leadership-related qualities.

鈥淭hey want people who can work in teams, think critically, take initiative,鈥 she said. 鈥淭he organizational leadership major is that.鈥