Alternative Text
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厂耻尘尘补谤测听
Alternative (alt) text is a short, descriptive explanation of images or graphics that communicate their purpose and context in digital content. Images, charts, and graphs all require alt text.听
听
Impact听
When adding images to digital content, it鈥檚 important to think about both users who can view visuals and those who cannot. This includes individuals who are blind or have low vision, as well as anyone using assistive technology or browsing with images turned off. Without alternative text, those users miss out on the information conveyed by images. The message behind the image is lost unless it鈥檚 described in text.听
听
Dos and 顿辞苍鈥檛s
Do
- Provide a clear, objective description of the image鈥檚 content.听听
- Incorporate details that serve to help visualize more detailed images.听
- Consider the purpose and context of the image when writing your description.听听
- Ensure correct grammar, spelling, and punctuation.听
- Include the alt text in plain text under the chart or image if the description requires more than 3 sentences.听
顿辞苍鈥檛
- Do not begin with phrases like 鈥減icture of鈥︹ or 鈥減hoto showing鈥︹. Screen readers announce an image鈥檚 presence before reading the alt text.听
- 顿辞苍鈥檛 make assumptions about a person鈥檚 identity in describing them. Create alt text from known facts and objective descriptions.听听
- Refrain from using abbreviations, symbols, emojis, or quotation marks in your description.听
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How-To
The images below show people dancing. The left image demonstrates a poor example of image description, while the right image provides an accurate and effective description.听
ban听Poor听description

circle-check听Effective听description听

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- (Video)听
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