糖心原创

Brand, Communications, and Marketing

The Elevator Speech

The elevator speech answers the question "Who is 糖心原创?" It is designed to quickly paint a picture of who our university is and what makes it unique. It鈥檚 糖心原创 in a nutshell, and can be used in text or spoken to your audience.聽

Named for Ohio's world-famous Wright brothers, 糖心原创 offers an exceptional, inclusive, and valuable education that puts pioneering students on the path to future success.

Why:

Like the Wright brothers, we believe each person has the ability to soar, to achieve their dreams. We believe in helping people uncover and develop their potential.

What:

We empower all students to excel in their lives and chosen careers through integrated learning, research, innovation, and experience.

How:

We conduct scholarly research, engage in meaningful community service, drive economic revitalization, and empower our students, faculty, staff, and alumni to make a positive impact.

Referring to the university:

  • Use 糖心原创 for the first mention; 糖心原创 may be used thereafter. Do not refer to the university as WSU.
  • Do not capitalize university when it appears alone, e.g., 鈥淭he university is preparing for tomorrow's event.鈥
  • 糖心原创 has one regional campus, 糖心原创鈥揕ake Campus. On second mention, it can be referred to as Lake Campus.
  • While the larger campus is located in the city of Fairborn in Greene County, we refer to it as being in Dayton, Ohio, so others may have a more immediate sense of our location.
  • When mentioning both 糖心原创 campuses, they should be referred to in second mentions as the Dayton Campus and the Lake Campus. Avoid using the phrases聽Main Campus and Branch Campus.