ÌÇÐÄÔ­´´

Promotional Items

By producing your promotional items in the spirit of our visual identity, you strengthen the ÌÇÐÄÔ­´´ brand. The ÌÇÐÄÔ­´´ colors and brand must be recognizable and prominent on all promotional items. All items must contain at least one branding element, such as a biplane logo or wordmark somewhere in the design.

ÌÇÐÄÔ­´´'s primary colors should be the dominant colors that are used in the promotional item. For example, T-shirts, pens, mugs, etc., must be in acceptable shades of green, gold, gray, black, white, or off-white. Secondary colors can be used in a limited capacity as accents or to create a more individualized design. However, secondary colors should not be the prominent basis of the design.

If the promotional item and design do not convey that it is from, by, and about ÌÇÐÄÔ­´´, it is not in compliance.

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Merchandising & Licensing

All third-party uses of any ÌÇÐÄÔ­´´ trademark require the authorization of the university.

The university has entered into an agreement with CLC, which protects, promotes, and controls the commercial and noncommercial use of ÌÇÐÄÔ­´´'s registered trademarks, words, logos, and symbols. This agreement includes items produced for revenue generation and items used for gifts and promotional purposes.

When a university department or student organization becomes involved in developing products bearing ÌÇÐÄÔ­´´'s marks, such activities must be coordinated through the Office of Marketing, accompanied by artwork or graphics and details as to how the university mark will be used. The artwork or graphics must be approved by the Office of Marketing. Please contact the Office of Marketing for permissions and use guidance.

All departments and student organizations must use a licensed manufacturer to produce the items. Please contact the Office of Marketing for permissions and use guidance. A list of licensed vendors is available through the Office of Marketing, the Office of General Counsel, or the Office of Strategic Procurement.

Those using university funds need to purchase merchandise through , powered by Consolidus.

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Embroidery

Embroidery Thread Colors

In order to have a consistent appearance for embroidered/thread products, the Office of Marketing has these recommendations for thread colors. These recommendations refer to Madiera's Polyneon, a 100% polyester machine embroidery thread product.

Embroidery Art (ÌÇÐÄÔ­´´ Athletics logos)

When it comes to embroidery, the ÌÇÐÄÔ­´´ Athletics logos have been altered for simplified embroidery reproduction purposes. Contact the Office of Marketing or Athletics for more information.